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Event Details

    CCHRA May Program Meeting

    Date: May 9, 2019, 11:00am
    Embassy Suites by Hilton Monterey Bay
    1441 Canyon Del Rey Blvd.
    Seaside, CA 93955
    $40 for members/$50 for non-members (if registered by 5/6/19 by 3pm); $55 walk in rate at the door
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    Why Generations Collide:

    How to make Age Differences a Source of

    Strength & Collaboration


    Presented by

    Brigid McGrath Massie, M.B.A.

    May 9, 2019


    @ Embassy Suites by Hilton Monterey Bay



    By 2024, about 25% of the workforce is projected to be over the age of 55. In fact, in some workplaces, 55 doesn’t even begin to signify time to retire. Those in their 60s, 70s, and even 80s also are deciding to stay in place either full time or part time. This trend has resulted in a new phenomenon: more generations in the workplace. In fact, today, many workplaces are composed of five generations:

    • Traditionalists—born before 1946
    • Baby Boomers—born between 1946 and 1964
    • Generation X—born between 1965 and 1976
    • Generation Y, or Millennials—born between 1977 and 1997
    • Generation Z—born after 1997

    This diversity can certainly provide benefits in terms of the unique backgrounds and perspectives that each generation brings. It can also lead to misunderstandings and conflict. Recognizing the potential for conflict and taking steps to proactively minimize that potential can help ensure a positive environment for all—one in which multiple perspectives and generations can thrive.

    In this highly interactive presentation, we will cover:

    • Who the generations are in today's workforce
    • Why they clash
    • Attitudes and beliefs of the different generations regarding job changing, career goals, feedback, and much more
    • How to use differences in attitudes and beliefs to strengthen collaboration within your company


    About Brigid McGrath Massie:

    Brigid McGrath Massie is an award-winning business consultant, author, and professional speaker. She has taught customer service in 141 shopping centers throughout the United States and Mexico. She has also facilitated Strategic Planning Retreats for Board of Directors as diverse as the Monterey County Cattlemen’s Association to the Monterey Bay Derby Dames Roller Hockey Team. Additionally, she is the co-developer of the Leadership Salinas Valley program, a nationally recognized leadership development experience.

    Brigid has earned her Master’s degrees in Social Work and Business Administration and holds several life-time teaching credentials. She is also the author of 2 books: What Do They Say When You Leave the Room? And Selling for People Who Hate to Sell.


    $40 for members (must be registered by 5/6/19 at 3pm)

    Special for this program: $40 for non-members who are a guest of a current CCHRA member (registration must include name of the member who invited the guest)

    $50 for non-members 

    $55 at the door